Top 5 Fashion Games on iOS in Switzerland: Q2 2021 Performance

During the second quarter of 2021, the fashion gaming category on iOS in Switzerland showcased a variety of trends across the top five applications. This analysis, powered by Sensor Tower data, provides insights into the performance of these popular apps.

Hair Challenge by Rollic Games experienced a notable fluctuation in weekly downloads, peaking at approximately 13.9K in April before gradually declining to around 2.4K by the end of June. Weekly active users followed a similar pattern, starting from 147 in early April and reaching a high of 31.9K in May, then decreasing to 14.1K by late June. Revenue remained minimal, with a brief spike to $8 in mid-May.

Project Makeover from Magic Tavern, Inc. showed consistent revenue generation throughout the quarter, with weekly earnings ranging from around $23K to $34.8K. Downloads fluctuated, starting at 4.3K in early April, peaking at 11.7K mid-month, and ending at 5.4K in late June. Active users remained relatively stable, hovering between 28.4K and 37K during the quarter.

Bag to Fit, published by Voodoo, saw a surge in downloads in June, climbing from 1.9K to over 10K in a single week. Active users also rose significantly during this period, reaching a peak of 18.4K. Revenue, however, remained low, with a maximum of $32 in early June.

Hair Dye! by Crazy Labs had a moderate start in downloads, with a peak of 9.9K in early May, followed by a gradual decline to 1.9K by the end of June. Active users peaked at 15.3K in early May, then decreased to 5.6K by late June. No revenue was recorded during this period.

High Heels!, also by Rollic Games, maintained a steady download rate initially, with numbers around 2.9K in early April, before tapering off to 805 by June's end. Active users experienced a decline from 11.6K in late April to 5.4K by the quarter's conclusion. Revenue showed sporadic increases, peaking at $137 in late April.

For more detailed insights and data on app performance, visit Sensor Tower.